While GEO can be seen as an achievable solution to our current difficulties, we are under considerable time pressure to proceed. Our problems have tipping points at which their negative effects are likely to dramatically accelerate and become irreversible. We must allow enough time for GEO to generate the additional wealth that will be required to fund solutions to our problems before their tipping points are reached. At the same time collaboration in the business sphere cannot be mandated, as the necessary cooperative spirit would be crushed. Therefore it is necessary that we sincerely consider what legacy we wish to leave to future generations, and then act accordingly. The time to employ a new approach has arrived. As Albert Einstein suggested, “Insanity is doing the same thing over and over again but expecting different results”.